commuter Network
Reaching people where they live, work & play. Engage your audience as they head across the network from their homes in the suburbs to workplaces, shopping, dining or weekend adventures to Waiheke - create an unavoidable moment. -
Train advertising is offering full dynamic motion in a clean uncluttered 100% pedestrian environment. Strategically positioned assets to cover key entrances, exits, platforms, and thoroughfare to ensure high dwell engagement - high attention.
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Affluent: 30% of the audience are professionals - 11% more likely than the average New Zealander*
Youthful: 20% more likely to be 20–30 yrs than the average New Zealander*
Leading Lifestyles: 34% of commuters are high-earning professionals living in the inner wealthy suburbs**
Metrotechs: 15% of the commuters are young, single, well educated with high incomes**
*Source: NZ Census. **Source: Roy Morgan – Helix Personas
Auckland commuter network
More Commuters & Travel Choices
With 33 stations across the network connect with people from Albany to Devonport, Henderson to Newmarket and Manukau through to Papakura.
Annual train patronage increased 755 percent between 2003 to 2019 (2.5 million to 21.4 million) and annual bus patronage grew from 43.6 million in 2008 to 73.1 million in 2019. As part of the Regional Land Transport Plan - AT is focussed on providing & accelerating better travel choices for Aucklanders from reduced rates to rapid Rail & Bus services.
Over $37 billion investment over the next 10 years to be spent across Auckland’s transport network. From new train stations, improved bus stations and extended park & ride facilities.
digital screens
The Auckland Urban Network is made up of 83 small format digital screens in key transport hubs across the city - rail, bus, and ferry. Digital panels allow for full-motion video capabilities and offer 8 advertising slots on 8 seconds rotation.
Positioned to capture commuters entering and exiting the stations and on the platforms, the network delivers high frequency with long dwell times. With 2.4 million passenger journeys over 28 days, ‘The Urban Network’ offers advertisers the impact and flexibility of digital outdoor with the ability to target high-earning commuters and the previously hard-to-reach youth audience.
CUT THROUGH
Full motion is 250% more powerful at triggering emotional intensity and recall than a static image.
MEMORABLE
Combining live content (live headlines or weather feeds) with advertising is five times more engaging than pure play ads alone.
creative
Creativity drives effectiveness! Dynamic animation gives advertisers more freedom to produce relevant creative content. Creative has 47% influence on the effectiveness of advertising.
Train Stations and Commuter hubs
Along with the digital Urban Network, we also offer advertisers a range of transit media solutions across billboards and experiential opportunities.
Assets include Floor/Pavement Decals, Escalator Wraps, In-Step Wraps, Track Billboards, and sought-after Activation Zones. We offer a range of activation zones within train stations, parks and rides, and bus stations for brand activations, sponsorships, and sampling.
Contact us today to have a transit media solution tailored to meet your needs.
wellington metro rail network
900,000 train trips / month
Wellingtonians are the highest users per capita of public transport compared to anywhere else in NZ. Wellington sits at 74 trips per person compared to Aucklanders at 54 and Christchurch at 22.Bulkhead posters and/or A3 Posters placed in all 83 trains running the Paraparaumu, Upper Hutt, Melling and Johnsonville line will reach 900,000 commuter trips over a 4-week period. Coupled with high-reach performance, trains offer a high dwell environment
ranging from 9-60 minutes. The audience composition of Wellington train commuters includes; 54% are female, 70% are 25-59 year-olds, 78% use the train to get to work and 63% travel every weekday.
Engage your audience when it matters
People have time to buy while on their journey
Research from OOH specialist agency Kinetic found that, since returning to work, 23% of UK rail travellers had researched and/or bought products every time they commuted.
Reach people when they are most receptive
Consumers are more positively influenced by advertising when they are in motion. The effect occurs because the heightened state of arousal from physical activity is transferred to the ads.
clear impact on both offline and online purchase behaviour
Consumers that see outdoor ads are 63% more likely to take an online brand action, according to research by Posterscope.
Source: WARC, What's working in OOH, October 2021. WARC, Best Practice, What we know about out-of-home effectiveness, November 2021