CREATING AWARD-WINNING OUTDOOR
Designing outdoor advertising is visual storytelling. The expression of an idea can surprise viewers with words or excite them with pictures. Through the use of humour or drama, outdoor designs can influence consumer decisions and sell products. However, designing for the outdoor medium is a challenging communication task that requires the expression of a concept with clarity and austere focus. When outdoor advertising is well designed, it will entertain and intrigue consumers with arresting impact. MAXIMUM IMPACT AND ENGAGEMENT
SIMPLICITY
Outdoor advertising is often viewed from a distance or while in motion, so simplicity and clarity are crucial. Use concise messaging with bold and easily readable fonts. Avoid cluttering the design with excessive text or unnecessary details that can distract from the main message.VISUAL IMPACT
Make your outdoor ads visually striking to capture attention quickly. Use vibrant colors, high-contrast combinations, and bold imagery that can be easily understood from a distance. Consider the environment in which the ad will be placed and choose colors and visuals that stand out against the surroundings.VIEWING DISTANCE AND ANGLE
Understand the typical viewing distance and angle of your outdoor ad placement. Design elements should be large enough to be visible from a distance and at varying heights. Optimize your design for both pedestrians and vehicle occupants, ensuring visibility and legibility from different perspectives.ENVIRONMENT AND CONTEXT
Design your outdoor ads while considering the surrounding environment and context. Ensure that your ad complements and stands out in its specific location, taking into account the colors, architecture, and overall aesthetics of the area. Avoid design elements that clash with the surroundings.FONT SIZE
Select fonts that are legible even from a distance. Avoid overly decorative or intricate fonts that may become difficult to read when scaled up. Use a font size that is large enough to be easily readable, considering the distance from which it will be viewed.STRONG BRANDING
Maintain consistency with your brand identity in outdoor advertising. Include your logo, brand colors, and tagline prominently to reinforce brand recognition and create a lasting impression. Ensure that your brand elements are well-integrated into the overall design while maintaining readability.HIGH-QUALITY IMAGES
When including images in your outdoor ad, ensure they are of high resolution and suitable for large-scale printing. Vivid and captivating visuals that align with your message will help grab attention and create a lasting impact.cALL-TO-aCTION
Include a clear and compelling call-to-action that motivates viewers to take the desired action. Make sure to prominently display contact information such as a phone number, website URL, or social media handles, enabling interested individuals to connect with your brand easily.