SHOPPING CENTRES

Shopping Centre Advertising is highly targeted to the retail shopper, giving advertisers the ability to engage and communicate when consumers are ready to buy. It is estimated that 57% of New Zealanders are reached in the shopping centre environment every month.

Path to purchase

ENVIRONMENT

Shopping Centre advertising is made up by a collection of portrait and landscape back-lit 'static' and high-resolution LCD 'digital' panels. Static panels provide 100% share of voice per panel, with sole positioning per location. Digital panels rotate amongst 6 advertising slots, permitting advertisers to incorporate multiple creatives and animation.

Audience

Shopping centres attract the essence of the retail shopper: the consumer when they're ready to buy. Consumers are captive in this environment and are more intimate with the medium than other forms of Outdoor due to their proximity to the message. Audiences are broad and a good representation of the local neighbouring community.

LIGHTBOX

Static Panel Shopping Centre Advertising Retail

SATURATION 

  • Backlit panel 100% share of voice
  • Most economical footprint
  • High reach, high frequency
  • Influence close to point of purchase
13 regions across NZ
53 Retail Centres 
400+ panels nationwide
Panel Size: 1010mm x 1510mm
RATE CARD COSTING
Standard 1 fortnight: $800
Production Estimate: $70
*Listed rates do not apply to Q4, please contact your Account Manager for availability and pricing

DIGITAL

Digital Panel Westfield Advertising Retail

LIVE

  • Full motion digital screens
  • Dynamic creative opprotunities to engage audiences 
  • Extend reach of TVC and short form online video, with the same specs as social stories
  • Shared between 6 advertisers on 6-10 second rotations
13 regions across New Zealand
43 Retail Centres (including Westfiled)
Panel Size: 1080mm x 1920mm
Large digital panels are available in selected retail locations
RATE CARD COSTING
Standard 1 week: $750
Upload: $50
*Listed rates do not apply to Q4, please contact your Account Manager for availability and pricing

retail billboards

Retail Large Format Digital Billboard

impact at scale

  • High impact
  • Brand-builder
  • Attention-grabbing (1/6 advertisers on rotation)
  • Video capable (6’’or 30’’)
35 sites nationwide
HD: 1080px x 1920px
RATE CARD COSTING
Standard 1 week: $2,200
Upload: $50
*Listed rates do not apply to Q4, please contact your Account Manager for availability and pricing

special builds

Shopping Mall Stunt Panel Retail Advertising Custom

INNOVATION

  • Bespoke intimate landmark 
  • Interactive Bluetooth and touch screen
  • 3D add-on and custom builds
  • Incredible platform to deliver optimum engagement between the shopper and your brand
Excite capabilities include – Mullti-touch screen, Kinect 2.0, Webcam, Microphone, tap & scan and speaker. 
Custom-built panels can be used to deliver a range of interactive experiences such as: Gesture control, competition entry, games, voting or quizzes, data capture, product recommendations, photo booth and product browsing.
RATE CARD COSTING
Please contact your Account Manager for availability and pricing