BUS ADVERTISING

Being transit by nature, buses offer broad reach. Unlike stationary billboards, frequency of any individual bus is very low and audience repetition is made up by fleet size (typically taking several buses per suburb). Buses are generally purchased on a minimum 4-week cycle (and weekly thereafter) but exceptions can be made for short-burst requirements. Buses are best suited to advertisers seeking broad exposure across particular suburbs or cities.

always on the move 

ENVIRONMENT

The bus environment is defined by two different types of products, either Standard non-route specific buses or Premium route-specific buses. The relative environment shifts accordingly and provides a diverse offering between broad reach or targeted inner City frequency.

Audience

The bus product set encompasses multiple formats located on the back, kerbside and roadside of the bus. This diversity allows advertisers to reach pedestrian and vehicular traffic specific to their campaign objectives. Bus audiences are diverse and this product set is best suited to advertisers seeking broadcast reach amongst multiple demographics.

THE BUS BACK

Link Bus Back Advertisement
Go Bus Back Wellington
Double Decker Bus Back Full
Double Decker Bus Back Top

REACH & FREQUENCY

  • Cost-effective for mass reach
  • Great for frequency campaigns
  • Nationwide coverage
  • Call to action
  • Targets drivers & passengers
Panel is available in most coverage areas
Available on premium routes (Link Bus service)
Rough size - 2400mm x 2400mm
RATE CARD COSTING
Standard 4 Weeks: $4,600 
Premium 4 Weeks: $9,200
Production & Install: $470 (single deck)
*Media – 4-week rate. Campaigns run weekly (Monday starts)

THE KERBSIDE

Kerbside GO Bus Wellington Advertising
Kerbside General Bus Auckland
Kerbside Link Bus Advertising
Double Decker Bus Kerbside Advertising

TARGETS PEDESTRIANS

  • Proximity to path of purchase
  • Premium panel suits high involvement brands
  • Highly visible in retail precincts
  • Easily viewed by pedestrians & waiting bus passengers
Panel is available Auckland & Wellington only
Available on premium routes (Link Bus service)
Rough size - 2900mm x 2210mm
RATE CARD COSTING
Standard 4 Weeks: $4,400
Premium 4 Weeks: $8,800
Production & Install: $650
*Media – 4 week rate. Campaigns run weekly (Monday starts)
Roadside Panel Bus Advertising Auckland

THE ROADSIDE

Double Decker Bus Roadside Advertising
Inner Link Bus Advertising
Bus Roadside Advertising

PREMIUM SHOWCASE

  • High reach and CBD exposure 
  • Premium panel
  • Rewards strong creative
  • Available on premium bus routes
  • Targets drivers, passengers & pedestrians

Panel is available Auckland & Wellington only

Available on premium routes (Link Bus service)

Rough size - 5020mm x 2210mm

RATE CARD COSTING
Standard 4 Weeks: $5,000
Premium 4 Weeks: $10,000
Production & Install: $1,050
*Media – 4 week rate. Campaigns run weekly (Monday starts)

THE ROADSIDE GIANT

Roadside Giant Auckland

THE ROAMING BILLBOARD 

  • High impact panel
  • Large creative canvas
  • Visual impact of a high-quality billboard 
  • Targets drivers, passengers & pedestrian

Panel is available Auckland & Wellington only

Rough size - 9365mm x 2207mm

RATE CARD COSTING
Please contact your Account Manager for availability and pricing

THE FULL WRAP

Full Bus Wrap Advertising

OWN THE STREETS

  • Maximum impact
  • 270-degree viewing angle
  • Conveys power, confidence & prestige to magnify brands
  • Creates the greatest opportunity to see

Panel is available Auckland & Wellington only

Discuss sizing specifications with your Account Manager

RATE CARD COSTING
Please contact your Account Manager for availability and pricing