Shopping Centres

Shopping Centre Advertising

Shopping Centre Advertising is highly targeted to the retail shopper, giving advertisers the ability to engage and communicate when consumers are ready to buy. It is estimated that 57% of New Zealanders are reached in the shopping centre environment every month.

ENVIRONMENT
Shopping Centre advertising is made up by a collection of portrait and landscape backlit 'static' and high resolution LCD 'digital' panels. Static panels provide 100% share of voice per panel, with sole positioning per location; Digital panels rotate amongst 6 advertising slots, permitting advertisers to incorporate multiple creatives and animation.
AUDIENCE
Shopping centres attract the essence of the retail shopper: the consumer, when they're ready to buy. Consumers are captive in this environment and are more intimate with the medium than other forms of Outdoor due to their proximity to the message. Audiences are broad and a good representation of the local neighbouring community. 

 

 
LIGHTBOX
SATURATION

• Backlit panel 100% SOV
• Most economical footprint
• High reach, high frequency

Panel is available across all major cities

Panel Sizes
1010mm x 1510mm

RATE CARD COSTING
Standard 1 fortnight: $1200
Installation/Maintenance: $45
Production: $75

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DIGITAL
LIVE

• HD Digital Panel
• Shared between 6 advertisers on 7 second rotations
• Supports live feed for live data updates

Panel is available in metropolitan cities only

Panel Size
1080mm x 1920mm

RATE CARD COSTING
Standard 1 fortnight: $1200
Upload: $350

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INNOVATION
CREATE
• Bespoke intimate landmark
• Interactive bluetooth and touch screen
• 3D add-on and custom builds
• Enticed engagement

Panel is available in metropolitan cities only

Panel Size
TBA
 
RATE CARD COSTING
Standard 1 fortnight: $POA

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