Shopping Centre Advertising is highly targeted to the retail shopper, giving advertisers the ability to engage and communicate when consumers are ready to buy. It is estimated that 57% of New Zealanders are reached in the shopping centre environment every month.
Shopping Centre advertising is made up by a collection of portrait and landscape backlit 'static' and high resolution LCD 'digital' panels. Static panels provide 100% share of voice per panel, with sole positioning per location; Digital panels rotate amongst 6 advertising slots, permitting advertisers to incorporate multiple creatives and animation.
Shopping centres attract the essence of the retail shopper: the consumer, when they're ready to buy. Consumers are captive in this environment and are more intimate with the medium than other forms of Outdoor due to their proximity to the message. Audiences are broad and a good representation of the local neighbouring community.
• Backlit panel 100% SOV • Most economical footprint • High reach, high frequency
Panel is available across all major cities
1010mm x 1510mm
RATE CARD COSTING
Standard 1 fortnight: $1200 Installation/Maintenance: $45 Production: $75