Being transit by nature, buses offer broad reach. Unlike stationary billboards, frequency of any individual bus is very low and audience repetition is made up by fleet size (typically taking several buses per suburb). Buses are generally purchased on a minimum 4-week cycle (and weekly therafter) but exceptions can be made for short-burst requirements. Buses are best suited to advertisers seeking broad exposure across particular suburbs or cities.
The bus environment is defined by two different types of products, either Standard non-route specific buses or Premium route-specific buses. The relative environment shifts accordingly and provides a diverse offering between broad reach or targeted inner City frequency.
The bus product set encompasses multiple formats located on the back, kerbside and roadside of the bus. This diversity allows advertisers to reach pedestrian and vehicular traffic specific to their campaign objectives. Bus audiences are diverse and this product set is best suited to advertisers seeking broadcast reach amongst multiple demographics.
THE BUS BACK
REACH & FREQUENCY
• Cost effective for mass reach
• Great for frequency campaigns
• Nationwide coverage
• Call to action
• Targets drivers & passengers
Panel is available in most coverage areas Available on premium routes (Link buses etc.) Rough size - 2400mm x 2400mm
RATE CARD COSTING
Standard 4 Weeks: $5,000 Premium 4 Weeks: $10,000 Production & Install inclusive
*Media – 4 week rate. Campaigns run weekly (Monday starts)