Bus Advertising

Being transit by nature, buses offer broad reach. Unlike stationary billboards, frequency of any individual bus is very low and audience repetition is made up by fleet size (typically taking several buses per suburb). Buses are generally purchased on a minimum 4-week cycle (and weekly therafter) but exceptions can be made for short-burst requirements. Buses are best suited to advertisers seeking broad exposure across particular suburbs or cities. 

ENVIRONMENT
The bus environment is defined by two different types of products, either Standard non-route specific buses or Premium route-specific buses. The relative environment shifts accordingly and provides a diverse offering between broad reach or targeted inner City frequency. 
AUDIENCE
The bus product set encompasses multiple formats located on the back, kerbside and roadside of the bus. This diversity allows advertisers to reach pedestrian and vehicular traffic specific to their campaign objectives. Bus audiences are diverse and this product set is best suited to advertisers seeking broadcast reach amongst multiple demographics.

 

 
THE BUS BACK
REACH & FREQUENCY.

• Cost effective for mass reach
• Great for frequency campaigns
• Nationwide coverage
• Call to action
• Targets drivers & passengers

Panel is available in most coverage areas
Available on premium routes (Link buses etc.)
Rough size - 2400mm x 2400mm

RATE CARD COSTING

Standard 4 Weeks: $3,000
Premium 4 Weeks: $6,000
Production: $455

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THE KERBSIDE
TARGETS PEDESTRIANS.

• Proximity to path of purchase
• Premium panel suits high involvement brands
• Highly visible in retail precincts
• Easily viewed by pedestrians & waiting bus passengers

Panel is available Auckland & Wellington only
Available on premium routes (Link buses etc.)
Rough size - 2900mm x 2210mm

RATE CARD COSTING

Standard 4 Weeks: $1,500
Premium 4 Weeks: $3,000
Production: $800

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THE ROADSIDE
PREMIUM SHOWCASE.

• High reach and CBD exposure
• Premium panel
• Rewards strong creative
• Available on premium bus routes
• Targets drivers, passengers & pedestrians

Panel is available Auckland & Wellington only
Available on premium routes (Link buses etc.)
Rough size - 5020mm x 2210mm

RATE CARD COSTING

Standard 4 Weeks: $3,000
Premium 4 Weeks: $6,000
Production: $1,250

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THE ROADSIDE GIANT
THE ROAMING BILLBOARD.

• High impact panel
• Large creative canvas
• Visual impact of a high quality billboard
• Targets drivers, passengers & pedestrians

Panel is available Auckland & Wellington only
Rough size - 9365mm x 2207mm

RATE CARD COSTING

Standard 4 Weeks: $5,000
Production: $2,550

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THE FULL WRAP
OWN THE STREETS.

• Maximum impact
• 270 degree viewing angle
• Conveys power, confidence & prestige to magnify brands
• Creates the greatest opportunity to see

Panel is available Auckland & Wellington only.
Discuss sizing specifications with your Account Manager

RATE CARD COSTING

Standard 4 Weeks: $12,000
Production: $10,800

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