Billboards

Billboard Advertising

Billboards are used for targeting specific geographical vehicle footprints. Advertisers can hand-pick locations most specific to their target audience. Billboards can be used for mass reach or as iconic impact landmarks. Large billboards are often associated to large brands, offering a unique leverage tool for businesses trying to increase their brand presence.

ENVIRONMENT
The billboard environment is surrounded by vehicular audiences, most of whom are creatures of habit, driving similar routes each day. Billboards build strong relationships with these audiences due to this repetition (frequency). Campaigns of longer duration should factor in material chanegouts bi-monthly for optimum recall and environmental impact.
AUDIENCE
When profiling billboard audiences, advertisers should consider the billboard environment, shaping their placements specifically to the geographical locations where their target market resides. Billboards are rarely used as a mass broadcast tool, and instead offer a more targeted connection to specific audiences.

 

6M X 3M
REACH & FREQUENCY

• Mass reach
• Most versatile format for specific positioning
• Nationwide coverage
• Economical

Panel is available in most coverage areas
Rough size - 6000mm x 3000mm

RATE CARD COSTING

Standard 1 month: $3,000 - $8,000
Installation: $395
Production: $450

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12M X 3M
REACH AND IMPACT

• Cost effective impact
• Larger canvas for clearer communication
• Nationwide coverage
• High Visibility

Panel is available in most coverage areas
Rough size - 12000mm x 3000mm

RATE CARD COSTING

Standard 1 month: $6,000 - $18,000
Installation: $790
Production: $900

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SUPERSITE / SPECT
HIGH IMPACT

• Huge Impact and brand presence
• Unparalleled cut-through and recognition
• Metropolitan coverage
• Highest Recall

Panel is available in most coverage areas
Various SIzes

RATE CARD COSTING

Standard 1 month: $15,000 - $30,000
Installation: $1,000 - $7,000
Production: $1,000 - $7,000

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DIGITAL
CUSTOMISE YOUR CAMPAIGN
• High quality imagery
• Run multiple creatives 
• Smart technologies for campaign targeting and tracking
• Metropolitan Coverage
• Permits short-burst weekly cycles

Panel is available in most coverage areas
Various Sizes

RATE CARD COSTING

Standard 1 week: $5,000 - $15,000
Installation: $350

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