Billboards are used for targeting specific geographical vehicle footprints. Advertisers can hand-pick locations most specific to their target audience. Billboards can be used for mass reach or as iconic impact landmarks. Large billboards are often associated to large brands, offering a unique leverage tool for businesses trying to increase their brand presence.
The billboard environment is surrounded by vehicular audiences, most of whom are creatures of habit, driving similar routes each day. Billboards build strong relationships with these audiences due to this repetition (frequency). Campaigns of longer duration should factor in material chanegouts bi-monthly for optimum recall and environmental impact.
When profiling billboard audiences, advertisers should consider the billboard environment, shaping their placements specifically to the geographical locations where their target market resides. Billboards are rarely used as a mass broadcast tool, and instead offer a more targeted connection to specific audiences.
6M X 3M
REACH & FREQUENCY
• Mass reach • Most versatile format for specific positioning • Nationwide coverage • Economical
Panel is available in most coverage areas Rough size - 6000mm x 3000mm
RATE CARD COSTING
Standard 1 month: $3,000 - $8,000 Installation: $395 Production: $450